PHP Shopping Cart Software Integration

[Dr. Gufran]

PHP Shopping Cart Software Integration
By Aaron Goldberg
PHP ecommerce software integration is frequently something that is overlooked. People simply think that all shopping cart software is easily integrated into a design. However, many shopping carts are not designed in a way that makes it very easy at all, while others make it so easy that a novice programmer could do it without blinking an eye. You should definitely keep an eye out though when purchasing shopping cart software on how easy it will be to get it onto your website.

If you are truly concerned, I would start out by asking the developer to provide the documentation on how to integrate it. This will likely give you a good perspective on what to expect. If the developer will not give you access to that, this could be a red flag that perhaps there is not good documentation or that it could end up being far more difficult than one would hope for.

I have seen some shopping carts that it is just a matter of putting a single line of code into your website. It will show up, look great, and you will never have a problem. Others will require that you manipulate every page of the shopping cart from beginning to end. You will need to build your website around the shopping cart, change button colors, alter the css file, and make other various HTML changes. These are a pain, and should be avoided when possible if they do not have the proper documentation. A good cart will make it easy to alter the size, structure, and layout of the shopping cart. They might even have different themes available that might help you to match your existing design. When all else fails and you have odd colors, you might even just have to change a little bit of CSS to really get it looking like you would want it to look. It starts with good documentation though from the developer.

The importance of having an integrated online web cart often goes overlooked. I will even go on to say that it lacks professionalism when it is not done properly. Some companies feel that simply having their banner or logo on the page of the shopping cart is good enough. To be honest though, this is not the extent I consider integration to be. If the buttons and colors of the shopping cart do not match your website, then this is not true integration. This is just something that lacks professionalism in my opinion.

When people are in the ordering process, it is natural for people to frequently back out. They might just be checking the final price on one of your items. However, others will place something in their shopping cart and the ordering process gives them time to ponder. Do they really need the item? Is this the right company to buy from? Is this the cheapest available on the internet? These are all questions that will run through almost every buyers mind. Why do you want to give them a reason to doubt the professionalism of your company? This is something that will cross their mind if you have a poorly done job on integrating your shopping cart. You want to give them every reason to buy from you, not every reason to leave your site. In the end, with good integration you will find that you will be much more pleased with your conversion ratios when people visit your shopping cart if it is integrated properly and matches your website as closely as possible.

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